Everton CEO Denise Barrett-Baxendale has suggested that the club should be challenging for the Premier League title within the next decade.
Speaking to the club’s AGM, she outlined the ambitious plans that she has for the Toffees.
Not only does the CEO have her eye on domestic success, but she also wants Everton to be in a position where they are playing in the Champions League.
“The vision is to be challenging at the top of the Premier League and competing at the highest level in European competitions,” she said
(via Sporting Life).
“Ultimately, this means challenging for domestic titles and trophies, not only to win cups, but to win Premier League titles, too.
“It means competing regularly in the Champions League and it means doing all of this in a world-class, world-renowned football stadium.”
Of course, Barrett-Baxendale recognises that change won’t simply happen overnight.
Everton are still aiming for their new 52,000-seat stadium, called the ‘Bramley-Moore Dock Stadium,’ to be opened in the next three years.
“This is an extremely challenging goal,” she admitted. “It is very much a long-term goal for our club, but it is vital we are ambitious and that we deliver performance on and off the pitch that drives our club forward to achieve our ambitions.
“I acknowledge our vision is challenging, and the barriers to entry are indeed daunting, but we are Everton and we must all be focused and driven to meet that challenge.”
For Everton to put into motion their challenge for the Premier League title, the club’s director of football, Marcel Brands, will have an important role to play.
According to Barrett-Baxendale, the 56-year-old Dutchman has been appointed to the club’s board of directors.
“This appointment further cements the importance and permanence of the position of director of football within our structure,” she explained.
“Marcel is now responsible and accountable for delivering the long-term, holistic, football strategy and principles from the academy through to the first team.”
Can Everton challenge for the Premier League title in the next ten years?
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Featured Image Credit: PA